Riskier bets, with gamblers having more to win (or lose), may push consumer demand even harder towards receiving these winnings as soon as possible. While the potential winnings are often significantly larger than a standard bet, with the longer odds come greater risks. In order for the gambler to win, all outcomes wagered on must go their way. In parlay betting, which is gaining traction among sportsbook customers, gamblers make a series of often-smaller wagers on varied outcomes as one bet. Industry experts, however, are concerned about the growing negative returns for casual bettors as the sector places a great emphasis on parlay bets. The Wall Street Journal reported this week (May 7) on the astronomical popularity of online sports betting in the U.S., where the gambling is legal following a 2018 Supreme Court case.
The proliferation of riskier, long-shot betting strategies may mean gamblers are more eager to get their winnings - now.
